FEATURES

Everything You Need to Run Realistic Crisis Simulations

Create crisis simulation campaign
01.

Build Any Crisis Scenario

Design realistic simulations tailored to your industry—from executive scandals to product recalls to social media firestorms.

  • Custom timelines — Events trigger automatically over minutes, hours, or days
  • Multi-stakeholder scenarios — Include journalists, regulators, executives, and social influencers
  • Reusable templates — Save campaigns to run with different teams
Assign users to personas
02.

Assign Roles, Build Empathy

Participants experience the crisis from different perspectives—PR lead, CEO, legal counsel, or even the journalist asking tough questions.

  • Pre-built persona types — Common crisis roles ready to assign
  • Custom personas — Create roles specific to your organization
  • Multi-user support — Multiple team members can share a persona for group exercises
Screenshot 2026 01 22 114637
03.

Realistic Mock Platforms

Participants respond to the crisis through interfaces that look and feel like the real thing—Twitter, Facebook, email, and news sites.

  • Social media simulators — Draft tweets, respond to comments, manage viral posts
  • Email client — Receive and send crisis communications
  • News feed — Watch articles publish and respond to press inquiries
  • Real-time — Events appear as they would in a real crisis
Screenshot 2026 01 22 114812
04.

Debrief and Improve

Every response, every decision, every timestamp—logged for post-exercise review and discussion.

  • Full timeline view — See exactly how the crisis unfolded and how the team responded
  • Response audit — Review every message sent by every persona
  • Discussion prompts* — Built-in questions to guide team debriefs
  • Export reports* — Share findings with leadership or compliance teams

* in development

Ready to Start?

Your Next Crisis Won’t Wait For You To Be Ready

Create your first simulation for free in under 5 minutes

Scroll to Top